AWHITNEY DIGITAL MARKETING

Website Speed In 2023 : It's Not Just Important, It's EVERYTHING

AWhitney Digital Marketing

August 5, 2023

Did you know that the need for speed is not just for car racers, but also for website owners?


Yup, you read that right! The speed of your website is a BIG deal and here's why:


A startling statistic reveals only 15% of websites currently operate at an acceptable page speed. That means there's a lot of room for improvement for the remaining 85% of websites out there! But why does this matter?


Research shows a whopping 37% of visitors will bounce (aka leave your website) if it takes more than five seconds to load a page. Five seconds might seem fast in the grand scheme of things, but in the digital world, it's like waiting for paint to dry. Your visitors have a need for speed, and if you don't meet it, they'll move on to a faster site.


Here's another shocker: for every additional second your website takes to load, your conversion rate drops by 7%. Ouch! That could mean a significant dip in sales, sign-ups, or whatever action you want your visitors to take.


So, what’s the ideal website speed? There's no one-size-fits-all answer, as it depends on various factors like your target audience, website complexity, and server speed. However, a good rule of thumb is to aim for your web pages to load in under 3 seconds. That’s right, you've only got 3 seconds to make a strong first impression!


In summary, speed isn't just important for your website—it's EVERYTHING. Don't let slow page load times hinder your digital success. Fine-tune your website, give it the turbo boost it needs, and watch your visitor engagement and conversions soar!


Check out these tools to measure the speed of your website:


https://gtmetrix.com
https://www.webpagetest.org
https://tools.pingdom.com

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